A Marketing Minute from Multipure: October 2022

A Marketing Minute from Multipure: October 2022

Posted by Kenton Jones on Oct 13th 2022

October is the first full month of autumn, marked by changing leaves, cooler temperatures, and the ever-present scent of pumpkin spice in the air.

October also marks the start of our next promotion, our “Gift for the Holidays” promo, letting your customers request a free additional replacement filter coupon with their drinking water system purchase. Our free filter promotions are always popular, because they’re worth $60-$175, and they provide up to an additional year of cleaner, healthier water. Let your customers know, and get them thinking about Multipure when it’s time for holiday shopping.

Speaking of holiday shopping, we’ve released an array of cool new Multipure-branded drink containers – a pair of acrylic tumblers with lids and hard reusable straws, a 20-oz. stainless steel water bottle with a neat “Autospout” anti-spill mechanism, and a 40-oz. stainless steel water bottle for when you want to bring a lot of hydration with you on the go. They’re handy, they’re sturdy, and they make great referral gifts, thank you gifts, and stocking stuffers.

Finally, I’d like to remind you that any of your customers can win a FREE replacement filter! All they need to do is leave a product review on our website and they’re automatically entered for a chance to win one of five replacement filter cartridges given out that month (the free filter cartridge is for the system they reviewed). Note that this only applies when they submit a review through a Multipure drinking water system product page on multipure.com, and not through a third-party site selling Multipure products. This is a good way to build customer engagement while offering a tangible incentive to your new and existing customers.

Let me close this out by wishing everyone a safe and happy Halloween, and remember to make sure that any of your “trick or treaters” stay hydrated and wash down their assorted sugary sweets with some clean, refreshing water from Multipure.

Dedicated to Your Success.

Kenton Jones
Vice President of Marketing