Multi-Pure Focuses Rebranding with New Marketing Executives
Las Vegas, NV, December 2, 2011 – Earlier this year, Multi-Pure signaled its commitment to its bold rebranding initiative by appointing Regina M. Noriega as its new Vice President of Network Marketing and Kenton L. Jones as its new Assistant Vice President of Marketing. Executive Vice President Zachary Rice states, “Multi-Pure is ushering in a new generation of leadership, building upon the solid foundation established over 40 years ago by founders H. Allen and Alvin Rice. Our new Marketing leaders will provide a burst of ideas and energy to help take this company to the next level and beyond.”
As the leader of Multi-Pure’s Marketing Division, Noriega brings over 21 years of experience in network marketing, multi-cultural marketing, corporate communications, and product development. A brand strategy expert, Noriega believes she can increase Multi-Pure’s growth and profitability through a focus on strategic planning and brand innovation. To that end, Noriega has spearheaded Multi-Pure’s rebranding initiative, updating the company logo, product line, and product packaging, and setting up the launch of Multi-Pure’s first national convention, the Pure Convention, set for February 2012. She states, “Multi-Pure stands for integrity and wellness, providing both superior products and an exceptional business opportunity. Our new marketing programs will leverage Multi-Pure’s ability to transform and improve people’s lives, to further its growth into a globally recognized brand.”
A ten-year veteran of Multi-Pure, Jones brings a combination of broadcast communication experience and extensive knowledge of the drinking water industry to his role as Multi-Pure’s Assistant Vice President of Marketing. His new duties include marketing and business development, distributor support, product development, and project management. He states, “Multi-Pure’s success was created through the hard work and vision of its founding brothers, and its continued growth is directly influenced by the hard work and success of its Independent Distributors. The new programs coming out will bring exciting new energy to the business and to its entire family of Distributors.”
Founded in 1970, Multi-Pure is an industry leader in the manufacture and distribution of drinking water systems and compressed solid carbon block filters. Headquartered in Las Vegas, Nevada, Multi-Pure employs over 200 people, and is committed to being an eco-friendly company that provides the people of the world with the best quality drinking water at an affordable price. Multi-Pure is a member of the Direct Selling Association, the Las Vegas Chamber of Commerce, and the Better Business Bureau.