Spring. A time for rebirth and renewal, and the perfect time to refresh, refocus, and recommit to yourself, your customers, and your business.
At the beginning of the year, we talked about the importance of setting goals and plans for the coming year. Three months into 2022, your goal should be working on implementing those plans and carrying momentum forward. Work on reaching out to new customers and prospects. Work on expanding and training your network. Work on your knowledge of our products and the science of water filtration. Work on understanding product certification and the specifics of NSF certification as it relates to Multipure and competing water filtration products.
This month’s spotlight focuses on certification, and why it is so important to our customers and Builders. Certification marks the difference between trusted performance and empty promises. Certification marks the difference between a product that only treats one or two contaminants and a product that treats a wide range of contaminants. Certification is a mark of product excellence.
In other news, let all your customers know that this is the last month for our free replacement filter promotion. An extra filter is a terrific way to give your customers another year of the best water filtration on the market. Furthermore, let your past customers know that this is the last month for them to use the free filter certificate from last year’s replacement filter promotion. Make sure your customers don’t miss out!
Let’s all welcome springtime and warmer weather with energy, positivity, and focus. Talk to people, share your knowledge, and help others with Multipure. For Life. For You.
Dedicated to Your Success.
Vice President of Marketing