Dear Multipure Builders,

What is the value of pure water? How much are you willing to pay for a glass of delicious, refreshing, healthy water?

Think about this: Have you ever noticed how many people line up in the morning to buy a cup of Starbucks coffee? Every morning, millions of people line up to purchase a cup of coffee or some other beverage at Starbucks; some of these people will go on to have a second or third cup as the day progresses. A regular cup of Starbucks coffee costs $1.85. If you have just one cup a day, every day, you will spend $675.25 per year. For a daily cup of coffee.

But what if you don’t want a basic cup of coffee? What if you want a cup of fancy coffee? Well, you can easily spend over $1,000 per year for a daily cup of fancy coffee.

What if you’re not a coffee drinker? What if you happen to be a soda drinker, instead? Well, you can stop by a 7- Eleven and purchase a soda for $2.50, and if you have only one per day, every day for a year, you will spend $912.50.

What if you’re not a coffee drinker, but still want that extra kick of caffeine? A can of Red Bull is $3.25 at 7-Eleven, so a daily Red Bull will cost you $1,368.75 per year.

Coffee. Soda. Red Bull. All of this money to get your daily fix of caffeine or sugar. But when the weather heats up, you are not told to stay caffeinated. You are not told to stay sugared up. You are told to stay hydrated.

So let’s see what the best value is: A Multipure system for $500 (1st-year investment) and only $70.00 per year afterward for replacement filters, or:

  • $675.25 every year for a cup of coffee per day
  • $912.50 every year for a cup of soda per day
  • $1,368.75 every year for a can of Red Bull per day

Which if these will keep you hydrated? Coffee, soda, Red Bull, or Multipure?

I know the right answer, and I sure hope you know the right answer. But these are just a few examples of the choices people make every day on how to spend their money. It is our job to help people make the right choice. The healthy choice. The wise choice.

Because ultimately, we can Make a Difference.


Alvin Rice