Dear Multipure Builders,

My brother Allen and I started our company on Dec. 7, 1970. For 12 years, we sold our product through a variety of ways: home shows, state fairs, mall exhibits, boat shows, health shows, and more. We supplemented this with a rental program as an alternative to bottled water, and you could say at the time we were the modern replacement for bottled water.

We developed a base of loyal Multipure customers over those 12 years, and many of our newer customers were referrals from existing Multipure customers. Our customers were recommending Multipure to their friends and neighbors – with no encouragement or compensation from us – simply because they wanted to share the benefits of healthy, high-quality drinking water with the people they knew. Encouraged by these referrals, we developed a marketing plan to reward people for sharing our product with others.

In July of 1982 – 35 years ago – we introduced what is now the Multipure network marketing program (aka, the Multipure business opportunity) to formally reward those who encourage others to use a Multipure system in their home. Our program was designed to be simple enough that anyone and everyone could participate – no one was required to buy an inventory of products, and no one was restricted to a territory. We simply wanted people to share their knowledge and satisfaction with our product with others, and in return we would share the profits when they helped create new customers. Everyone could do this at their own pace, so while some people would sell a few systems, others would go on to personally sell thousands of Multipure systems.

The second, equally important part of our network marketing program was to encourage others to get involved and share the program. We knew then that everyone will eventually have a drinking water system in their home, and the truth remains that customers that want the best system need a Multipure system. So we knew just how important it was for people to share their knowledge about Multipure’s products and the financial benefits of Multipure’s business opportunity. Over the years, we have found that the Multipure Builders who have experienced the most financial success have been those who have helped others get involved.

My brother Allen had a favorite saying: “Never let a day pass without sharing your knowledge.” Zig Ziglar said, “You can have everything you want in life by helping others get what they want.” The simple truth is that Multipure provides the best quality drinking water, conveniently at the kitchen sink. When you share your knowledge about Multipure, you are helping the environment by reducing the use of bottled water. When you share your knowledge about Multipure, you are helping protect the health of families through clean, refreshing drinking water. When you share your knowledge about Multipure, you are helping people earn extra income for a better life.

You will be amazed at how much you can benefit by helping others and sharing.

Never let a day pass without sharing your knowledge.


Alvin Rice