Dear Multipure Builders,

Millions of people choose to filter their water due to ever-present and increasing threats to our tap water. According to a  recently released report by the Natural Resources Defense Council, nearly 77 million people – roughly a quarter of the U.S. population across all 50 states – obtain water from providers with documented violations of the Safe Drinking Water Act. Furthermore, a study published in Environmental Science & Technology identifies the presence in drinking water of three neonicotinoids – the newest preferred pesticide of American farmers. Together, these reports not only raise additional concerns about the quality of tap water, but also justify why over 53% of Americans are worried about the quality of their water.

Things were a bit different when my brother and I started Multipure in 1970. Back then, less than 25% of the populace was concerned about the cleanliness and quality of their tap water, and even fewer were aware of or had even considered owning a water filter. People simply did not know what was in their drinking water, and most just took the safety of their water for granted. Of those who actually were concerned about their water, most were focused not on the healthfulness of their tap water, but on its taste and smell. At the time, there was very little information about the vast array of chemicals that could be found in tap water, let alone information about the specific contaminants that make water smell or taste bad. And while standards exist today for over 60 drinking water contaminants – with more to come – back in the ‘70s, there were drinking water standards for fewer than 10 contaminants.

And think about this: For more than 90% of the U.S. population, tap water is either chlorinated or chloraminated to treat the presence of microorganisms, but despite this benefit, these disinfectants come with the potential danger of carcinogenic byproducts. In fact, over 500 byproducts have been identified so far, and they continue to be tested for their toxicity. Of course, people can easily receive a water quality report from their water supplier to determine if harmful byproducts are present in their drinking water, but only about 30% of people read or are even aware that these water quality reports exist.

Fortunately, scientific and environmental studies have made the public much more aware of the risks associated with drinking unfiltered tap water, and this information emphasizes the need for an effective point-of-use drinking water system in the home. Just within the last few years, studies by the Presidential Cancer Panel and the Silent Spring Institute have stressed the importance of drinking tap water only after it has been filtered by a carbon filter.

Eventually, everyone that you know – and everyone that they know – will have a drinking water system in their home. Aside from the continuing threat of water pollution, the growth of the planet’s population will only further strain vital drinking water resources. This means that the demand for a convenient source of cleaner, healthier drinking water will only increase. It is up to us to make sure that as demand increases, people obtain the best solution for water filtration – a Multipure Drinking Water System. Water filtration awareness is rising. The opportunity for success is out there. All you have to do is talk to people, talk to people, talk to people.

Sincerely,

Alvin Rice