To Our Valued Distributors:

Make the right choice!

Millions of people will purchase some kind of drinking water filter over the next year, but unless they purchase a Multipure system and filter, they will be buying a product that provides less than ideal drinking water. So as Multipure Distributors and Multipure customers, you have an opportunity to offer the best solution, and best choice, for better, healthier water.

As hopefully all of you know, Multipure filters remove harmful contaminants from your tap water without removing the natural beneficial minerals that your body needs; this allows you to drink water that is safer, more refreshing, and healthier for you. In addition, Multipure provides this delicious and healthy drinking water when you need it, conveniently at your fingertips in your home.

Unfortunately, millions of people purchase pour-through filters because of what appears to be a cost-effective way of having cleaner water in their homes. But these filters are constrained in what they can do, due to their size and limited filtration capabilities. A typical pour-through filter must be changed after 15-40 gallons of water, compared to a filter capacity of 250-1200 gallons for a Multipure filter. So when you analyze the true cost of a pour-through replacement filter, you will find that they provide less protection from contaminants at a higher cost.

I’m not sure if you are familiar with it, but I have seen many advertisements for a pour-through filter called “Zero Water.” That name, “Zero Water,” implies that filtered water that has zero TDS is the best water to drink. These advertisements are incredibly misleading.

It is unfortunate that millions of people purchase these filters without truly understanding what TDS means. TDS stands for Total Dissolved Solids, and represents the total concentration of dissolved ions/substances in water. TDS is made up of inorganic salts – primarily calcium, magnesium, and potassium. These minerals originate mainly from natural sources and are commonly found in drinking water. These minerals in drinking water not only give the water its natural taste, but also provide minerals that are beneficial for good health. In fact, some bottled waters add minerals to the water due to their health benefits, as minerals dissolved in water are believed to be more readily absorbed than minerals in supplements.

Drinking water with natural minerals has long been proven beneficial for good health. According to the “New Health Guide,” mineral water can help the body: 1) lose weight, 2) improve bone health, 3) lower blood pressure, 4) lower LDL cholesterol, 5) aid digestion, 6) maintain muscle performance, 7) maintain electrolyte balance, 8) reduce kidney stone risk, and 9) better your skin.

And even aside from mineral content, water can have zero TDS but still contain organic chemicals, including pesticides, herbicides, and other substances that are truly harmful to your health. Zero Water filters might take out the natural inorganic minerals, but might still leave in harmful organic chemicals. I do not think this is what the consumer is looking for.

Zero water filters are certified by NSF under standard 53 to reduce chromium, lead, and mercury for 15 gallons of water per filter, at a cost of $0.67-$1.00 per gallon, and at a limit of 2.5 gallons filtered per day. I do not think this is what the consumer is looking for.

Compare the NSF listings of Multipure’s drinking water systems with Zero Water filters, and you will be amazed.

Don’t let your friends and neighbors make the wrong choice when it comes to solving drinking water pollution/contamination problems. Multipure offers a better way to healthier, fresher-tasting water, for a fraction of the cost of alternatives.

Share your knowledge and help people find a Better Way to Water! Help people Taste the Difference of Multipure!

And keep an eye out for a soon-to-be-released YouTube presentation regarding Zero Water filters.

Alvin Rice