Some people believe that, when it comes to business networking, establishing a contact is more important than establishing a relationship. This is the philosophy of a hunter, actively seeking out business prey to meet and immediately exchange contact information and engage in business. In the following blog, the author instead proposes the philosophy of the farmer, in which you don’t hunt, but instead cultivate a relationship before engaging in business. Connecting with others and establishing trust leads to a more fruitful business relationship than that of the hunter.

When It Comes to Networking, Farmers Will Always Beat Hunters

…I would ask anyone interested in business networking to keep the following in mind:

1. Networking is not about hunting. It is not about one-shot meetings.
2. Networking is about farming. It’s about cultivating relationships.
3. Don’t be guilty of premature solicitation…