The business card: that simple piece of cardboard featuring your name, phone number, and email address. For many, business cards are given and received automatically, almost as an afterthought. Sometimes they earn a second look. Oftentimes, they get set aside and forgotten. For many people, a business card is the lasting impression received from a salesperson, professional, or other contact. Because of this, it is important to make sure your business card is not simply a slip of contact information, but something that can stand out and provide a snapshot of you and your business – something that encourages additional contact. Check out the following article for some creative tips to make your business card work for you.
…Richard Moross–CEO of Moo.com, which sells stylish printed products–sees business cards as more than scraps of paper. “When we meet people at a conference, in a business setting or in a bar, it’s important we make a good impression, that we convey who we are, what we do and why that might be relevant,” Moross said in an e-mail exchange. “We want to stand out, and nothing has yet matched the power and simplicity of handing over a well-designed card–it starts a conversation…”