Increasingly, both large and small businesses are learning that good environmental practices can be beneficial. Green practices can lead to good publicity, lower long-term costs, and happier employees and customers.

Business, Not Government, is Leading the Green Movement

…In the past, businesses found few incentives to invest in earth-friendly practices. But in recent years, consumers have started to factor sustainability more into their purchasing decisions as there’s a growing awareness about the health and lifestyle benefits to being green. Governments have provided financial incentives to help companies’ implement eco-friendlier practices. And as companies embarked on these initiatives, they started to realize many benefits from sustainability…

http://www.businessinsider.com/business-not-government-is-leading-the-green-movement-2012-7