In an Internet landscape dominated by social networking giants like Facebook and Twitter, it can be easy to overlook the less flashy social media tools such as email. Yet, the skillful use of email can complement your social media presence to create a powerful, integrated marketing campaign to better reach and promote your business.

How Small Business Wins in a Socially Connected World

. . . Ultimately, email goes hand in hand with social media marketing. Each plays a specific role and the magic happens when they are used together. Email is effective for two simple reasons: it ensures that your message gets “heard” and it keeps you top of mind . . .

http://www.forbes.com/sites/danschawbel/2012/05/21/how-small-business-wins-in-a-socially-connected-world/