Things that set the standard

Avatar the movie

Have you seen this AMAZING movie? In a word, WOW! James Cameron sure knows how to make blockbuster flicks. The computer generated images in this movie are absolutely spectacular and it is often difficult to know if you're seeing a human actor or an animation. A good friend of mine was so taken with this film that he is now the official blogger for the movie's web site. Seeing this movie with him was like attending a university class on film-making. It's truly breathtaking and reminds us all why we love to watch movies.

Ok, so what does Avatar have to do with Multi-Pure? Well, watching Avatar made me realize that a new standard has been set in movie-making in Hollywood. I began thinking about what sets standards in various industries. The leader of the pack is the one who isn't content with accepting the current level of quality, but insists on living by something higher or greater, regardless of what others are doing.

Multi-Pure has been at the top of the pack for almost 40 years now. Multi-Pure is always the first company to certify its products as soon as NSF has created a new standard for a particular contaminant. One of our executives in the company is currently working with NSF to create a new standard that hasn't existed before!

Multi-Pure is constantly looking for ways to improve its products...and the company...and the business opportunity. That's probably why Multi-Pure is still around after 40 years, while other companies are folding right and left.

If you could be a fly on the wall in some of our executive meetings you'd be amazed at the lofty goals that are being set right now. Know this, Multi-Pure IS the standard in this industry and we're pushing it higher and further each year!

- Trina -